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Há 10 anos atrás, Robin Chase fundou a Zipcar nos Estados Unidos, hoje a maior empresa de carros compartilhados do mundo. Agora, ela está explorando o próximo nível em carros compartilhados: a Buzzcar, uma startup francesa que permite às pessoas aluguarem seus próprios carros para outras pessoas. Os detalhes são fascinantes (como se faz com o seguro?) e a visão mais ampla do modelo de negócio (que ela chama de "Indivíduos, S/A") aponta para uma nova definição de propriedade e de empreendedorismo.
With Zipcar, Robin Chase introduced car-crazy America to the concept of non-ownership. Now she's flipping that model with Buzzcar, which lets you rent your own auto to your neighbors. Full bio »
Translated into Portuguese, Brazilian by Raquel dos Reis Sant Anna
Reviewed by Marco Fontaneti
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