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Пол Зак: Доверба, морал -- и окситоцин

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Што стои позади нашата желба да се однесуваме морално? Невроекономистот Пол Зак ја демонстрира причината зошто тој верува дека окситоцинот (тој го нарекува "моралната молекула") е одговорна за довербата, емпатијата и другите чувства кои што помагаат во изградбата на едно стабилно општество.

A pioneer in the field of neuroeconomics, Paul Zak is uncovering how the hormone oxytocin promotes trust, and proving that love is good for business. Full bio »

Translated into Macedonian by ALEKSANDAR MITEVSKI
Reviewed by Zvezdana Moneva
Comments? Please email the translators above.

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