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Dan Ariely klausia, ar mes kontroliuojame savo sprendimus?
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Dan Ariely, elgsenos ekonomikos atstovas ir knygos "Nuspėjamai iracionalus" autorius, remiasi klasikinėmis optinėmis apgaulėmis bei stebinančiais (kartais net šokiruojančiais) savo paties atliktų tyrimų rezultatais, kad parodytų, jog priimdami sprendimus mes nesame tokie racionalūs, kaip kad patys manome.
It's become increasingly obvious that the dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In "Predictably Irrational," Dan Ariely tells us why. Full bio »
Translated into Lithuanian by Aidas Masiliunas
Reviewed by Andrius Burnickas
Comments? Please email the translators above.
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