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바바 시브: 가끔은 능동적인 입장을 포기하는게 낫다

Filmed May 2012 • Posted Jul 2012TEDxStanford
TEDxStanford
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오랜동안, 연구를 통해 인간 본성에 대해 직관에 어긋나는 사실을 발견해 왔습니다: 때론 너무 많은 선택을 해야 되는 상황이 사람을 덜 행복하게 한다는 것입니다. 이것은 의학적인 상황에서 더 사실적으로 다가옵니다. 바바 시브는 왜 선택사항들이 의심을 일으키게 하는가에 대한 놀라운 연구를 공유하고, 사람이 견딜 수 있는 범위--특히 생사가 오가는 결정에 있어서 ---를 조절하는 것이 때론 최선이 될 수 있다고 제안합니다.

Baba Shiv studies how “liking” and “wanting” shape the choices we make, and what that means in the world of marketing. Full bio »

Translated into Korean by Amy Ko
Reviewed by Keumseong Bang
Comments? Please email the translators above.

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