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La TEDster Allison Hunt, in questo breve intervento, racconta di aver trovato humour e strategie di marketing nel più improbabile dei luoghi -- l'ospedale dove doveva farsi sostituire l'anca. Mentre il mondo studia i sistemi sanitari in crisi, questa clip mostra come finire in testa ad una lista d'attesa di due anni possa sortire un paradossale effetto altruistico.
Allison Hunt has worked in advertising and marketing for 20 years, developing human insight and persuasion into an art for her clients. Six years after getting an artificial hip, she decided to try something new. Full bio »
Translated into Italian by Michele Gianella
Reviewed by Katja Comploj
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