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Godine istraživanja pokazale su činjenicu o ljudskoj prirodi koja se protivi zdravom razumu: Ponekad nas to što imamo previše izbora čini manje sretnima. To može biti točno i kod medicinske terapije. Baba Shiv predstavlja fascinantno istraživanje koje objašnjava kako izbor otvara vrata sumnji i pokazuje da bi prepuštanje kontrole - pogotovo kod odluka koje su pitanje života ili smrti - moglo biti najbolje za nas.
Baba Shiv studies how “liking” and “wanting” shape the choices we make, and what that means in the world of marketing. Full bio »
Translated into Croatian by Suzana Barić
Reviewed by Katarina Smetko
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