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באבה שיוו: לפעמים טוב לוותר על מושב הנהג

Filmed May 2012 • Posted Jul 2012TEDxStanford
TEDxStanford
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מזה שנים שהמחקר המדעי מאשש עובדה מסוימת בנוגע לטבע האנושי, שסותרת את האינטואיציה שלנו: כשחופש הבחירה רב מדי, זה לעתים מפחית מאושרנו. זה עשוי להתברר כנכון אפילו בתחום הטיפול הרפואי. באבה שיוו משתף אותנו במחקר מרתק שמודד כיצד חופש הבחירה פותח פתח לספקות, וטוען שהוויתור על שליטה - בפרט בהחלטות של חיים ומוות - עשוי להיות בחירתנו הטובה ביותר.

Baba Shiv studies how “liking” and “wanting” shape the choices we make, and what that means in the world of marketing. Full bio »

Translated into Hebrew by Shlomo Adam
Reviewed by Sigal Tifferet
Comments? Please email the translators above.

More talks translated into Hebrew »

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