Jeff Bezos: What matters more than your talents

Princeton University, Filmed May 2010; Posted Jul 2010

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What does strength of character mean to you? What are your OWN character strengths? How do you express them?
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In this Princeton University graduation address, Amazon founder Jeff Bezos makes the case that our character is reflected not in the gifts we're endowed with at birth, but by the choices we make over the course of a lifetime.

As founder and CEO of Amazon.com, Jeff Bezos defined online shopping and rewrote the rules of commerce, ushering in a new era in business. Time magazine named him Man of the Year in 1999. Full bio »