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Τιμ Λέμπερεχτ: 3 τρόποι να χάσετε (σκόπιμα) τον έλεγχο της εταιρικής σας ταυτότητας
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Έχουν περάσει (εάν ποτέ υπήρξαν) οι μέρες που ένας άνθρωπος, μια εταιρεία ή μια εταιρική ταυτότητα μπορούσαν με αυστηρό έλεγχο να ελέγξουν τη φήμη τους -- ο διαδικτυακός σχολιασμός και η προπαγάνδα μεταφράζονται στο ότι αν είσαι σχετικός, υπάρχει ένας διαρκής κι ελεύθερος σχολιασμός σχετικά με εσένα για τον οποίο δεν έχεις κανένα έλεγχο. Ο Τιμ Λέμπερεχτ προτείνει τρεις μεγάλες ιδέες για την αποδοχή της απώλειας ελέγχου ακόμα και εάν αυτό είναι σχεδιασμένο -- και χρησιμοποιώντας τον σαν ορμητήριο να παραπέμψουν εκ νέου στις αξίες τους.
As chief marketing officer at frog, Tim Leberecht helps spark and nurture new thinking (and great design) for companies around the world. Full bio »
Translated into Greek by Evlalia Iordanidou
Reviewed by Mary Keramida
Comments? Please email the translators above.
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