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Joseph Pine:
约瑟夫派恩讲解消费者的欲望

TED2004 · 14:19 · Filmed Feb 2004
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消费者想感觉到他们所购买的是真实,但是“大规模个性化”作者约瑟夫派恩讲到销售真实性的困难,因为,真实本身就不存在。他讲到了几个也许是人造的体验,但是仍然成就了亿万富翁。

pin This talk was presented at an official TED conference, and was featured by our editors on the home page.
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A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences. Full bio

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