Joseph Pine:
Joseph Pine despre ce vor consumatorii

TED2004 · 14:19 · Filmed Feb 2004
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Consumatorii vor să simtă că ceea ce cumpără este autentic, dar Joseph Pine - autorul cărţii „Personalizarea în masă” - spune că este greu să vinzi ceva autentic, fiindcă de fapt nu există așa ceva. El vorbește despre câteva experiențe care pot fi artificiale, dar fac milioane oricum.

A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences. Full bio
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