Joseph Pine:
Joseph Pine despre ce vor consumatorii

TED2004 · 14:19 · Filmed Feb 2004
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Consumatorii vor să simtă că ceea ce cumpără este autentic, dar Joseph Pine - autorul cărţii „Personalizarea în masă” - spune că este greu să vinzi ceva autentic, fiindcă de fapt nu există așa ceva. El vorbește despre câteva experiențe care pot fi artificiale, dar fac milioane oricum.

pin This talk was presented at an official TED conference, and was featured by our editors on the home page.
A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences. Full bio



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