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Joseph Pine:
조셉 파인, 소비자는 무엇을 원하는가

TED2004 · 14:19 · Filmed Feb 2004
Subtitles available in 21 languages
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Joseph Pine: 조셉 파인, 소비자는 무엇을 원하는가
14:19 · Filmed February 2004 at TED2004 · Subtitles available in 21 languages

소비자들은 그들이 사는 것이 진정한 것이길 원한다. 그러나 '대량맞춤'의 저자인 조셉 파인이 말하기를 진정성을 파는 것은 어려운데 왜냐하면 그런 건 존재하지 않기 때문이다. 그는 말하길 인공적이긴 하지만 수 백만 달러를 만들어낼 수 있는 몇 가지 경험에 대해 얘기한다.

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A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences. Full bio
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