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Joseph Pine:
ジョセフ・パインの「消費者の望むこと」

TED2004 · 14:19 · Filmed Feb 2004
Subtitles available in 21 languages
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Joseph Pine: ジョセフ・パインの「消費者の望むこと」
14:19 · Filmed February 2004 at TED2004 · Subtitles available in 21 languages

消費者は「本物」を求めている、が「マスカスタマイゼーション」の著者ジョセフ・パインは「本物」を売るのは非常に難しい、なぜならそんなものは存在しないからだ、と言います。かれは「作り物」だがそれでも莫大な収益を上げる体験について語ります。

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A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences. Full bio
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