Joseph Pine:
Joseph Pine su cosa vogliono i consumatori

TED2004 · 14:19 · Filmed Feb 2004
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I clienti vogliono sentire che quello che acquistano è autentico, ma "Mass Customization" dell'autore Joseph Pine ci dice che vendere autenticità è dura perché l'autenticità non esiste. Ci parla di qualche esperienza che può essere artificiale ma rende milioni comunque.

A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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