Joseph Pine su cosa vogliono i consumatori

TED2004 · 14:19 · Filmed Feb 2004
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I clienti vogliono sentire che quello che acquistano è autentico, ma "Mass Customization" dell'autore Joseph Pine ci dice che vendere autenticità è dura perché l'autenticità non esiste. Ci parla di qualche esperienza che può essere artificiale ma rende milioni comunque.

pin This talk was presented at an official TED conference, and was featured by our editors on the home page.
A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences. Full bio



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