Loading…

Joseph Pine:
Joseph Pine su cosa vogliono i consumatori

TED2004 · 14:19 · Filmed Feb 2004
Subtitles available in 21 languages
View interactive transcript
613,746 Total views
Your impact
Share this talk and
track your influence!
Joseph Pine: Joseph Pine su cosa vogliono i consumatori
14:19 · Filmed February 2004 at TED2004 · Subtitles available in 21 languages

I clienti vogliono sentire che quello che acquistano è autentico, ma "Mass Customization" dell'autore Joseph Pine ci dice che vendere autenticità è dura perché l'autenticità non esiste. Ci parla di qualche esperienza che può essere artificiale ma rende milioni comunque.

Writer
A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

Discuss

85 comments

Enthusiastically agree? Respectfully beg to differ? Have your say here.

2000 characters remaining
Please or sign up to add comments.
Sort comments by
There are currently no comments for this talk.