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Joseph Pine:
Joseph Pine a fogyasztók igényeiről

TED2004 · 14:19 · Filmed Feb 2004
Subtitles available in 21 languages
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Joseph Pine: Joseph Pine a fogyasztók igényeiről
14:19 · Filmed February 2004 at TED2004 · Subtitles available in 21 languages

A fogyasztók azt akarják érezni, hogy amit vesznek, az hiteles, de a "Mass Customization (Tömegfogyasztás)" szerzője, Joseph Pine azt mondja, hogy nehéz eladni a hitelességet, mivel... nos, ez nem létezik. Olyan élményekről tesz említést, amelyek bár műviek, de milliókat hoznak a konyhára.

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A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences. Full bio
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