Joseph Pine:
Joseph Pine en lo que los consumidores quieren

TED2004 · 14:19 · Filmed Feb 2004
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Los Clientes quieren sentir que lo que ellos compran es auténtico, pero el autor del libro "Personalización Masiva" Joseph Pine dice que vender autenticidad es difícil, porque, bueno, no existe tal cosa. Él habla acerca de unas pocas experiencias que pueden ser artificiales pero que pueden hacer ganar millones de todas maneras.

A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



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