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Joseph Pine:
Joseph Pine: Was Konsumenten wollen

TED2004 · 14:19 · Filmed Feb 2004
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Kunden bevorzugen authentische Produkte und Dienstleistungen, aber Joseph Pine, Autor von "Mass Customization", sagt dass es deshalb so schwer ist den Wunsch nach Authentizität zu erfüllen, weil es so etwas eigentlich nicht gibt. Stattdessen spricht er von einigen Erlebnissen die künstlich sein mögen, aber dennoch Millionen umsetzen.

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A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences. Full bio
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