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Joseph Pine:
What consumers want

TED2004 · 14:19 · Filmed Feb 2004
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Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway.

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A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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