John Gerzema:
John Gerzema: Consumatorul post-criza

TEDxKC · 16:34 · Filmed Aug 2009
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John Gerzema spune ca exista un rezultat pozitiv al recentei crize financiare — oportunitatea pentru o schimbare pozitiva. Vorbind la TEDxKC, el identifica patru schimbari culturale majore care directioneaza noul comportament al consumatorului si ne arata cum evolueaza afacerile pentru a se conecta cu cheltuitul prevazator.

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John Gerzema uses data, analysis and decades of experience to identify trends and develop daring new approaches to advertising. Full bio
This talk was presented to a local audience at TEDxKC, an independent event. TED editors featured it among our selections on the home page.



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