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John Gerzema: De post-crisisconsument

TEDxKC · 16:34 · Filmed Aug 2009
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John Gerzema zegt dat er een goede kant zit aan de recente financiële crisis — de gelegenheid voor positieve verandering. Tijdens TEDxKC identificeert hij vier grote culturele verschuivingen leidend tot nieuw consumentengedrag, en laat hij zien hoe bedrijven zich ontwikkelen om aansluiting te vinden op bewust spendeergedrag.

pin This talk was presented to a local audience at TEDxKC, an independent event. TED editors featured it among our selections on the home page.
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John Gerzema uses data, analysis and decades of experience to identify trends and develop daring new approaches to advertising. Full bio

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