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John Gerzema:
ジョン・ガーズマ:金融危機後の消費者のありかた

TEDxKC · 16:34 · Filmed Aug 2009
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John Gerzamaは、近年の金融危機に端を発する大混乱を、ポジティブな変化を起こすための絶好の機会だと言う。彼は、新たな消費行動を推進する4つの主要な文化の変化を特定し、企業活動がどのように良識的な消費と結びついて発展しているかを示す。

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