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John Gerzema:
The post-crisis consumer

TEDxKC · 16:34 · Filmed Aug 2009
Subtitles available in 19 languages
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John Gerzema: The post-crisis consumer
16:34 · Filmed August 2009 at TEDxKC · Subtitles available in 19 languages

John Gerzema says there's an upside to the recent financial crisis — the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

Marketing whiz
John Gerzema uses data, analysis and decades of experience to identify trends and develop daring new approaches to advertising. Full bio
This talk was presented to a local audience at TEDxKC, an independent event. TED editors featured it among our selections on the home page.

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