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John Gerzema:危机后的消费者
918,122 views |
John Gerzema |
TEDxKC
• August 2009
Read transcript
John Gerzema认为最近发生的金融危机也有其有利的一面，即金融危机也为我们带来了向好的方面转变的机遇。John Gerzema阐述了四个文化方面的转变，这些转变促使消费者的行为也发生了变化；他还向我们展示了商业是如何与理性的消费联系在一起的。
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