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John Gerzema: 위기 후의 소비자
918,056 views |
John Gerzema |
TEDxKC
• August 2009
Read transcript
John Gerzema는 최근의 금융위기에 괜찮은 측면이 있는데 , 바로 이것이 긍정적인 변화를 위한 기회라는 점이다. TEDxKC에서 그는 새로운 소비자 행동을 이끌어내는 네가지 문화적 변화를 알아보고, 소비자의 합리적인 소비와의 연결을 위해 비스니스들이 어떻게 발전하고 있는지 보여준다.
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