Talks John Gerzema: The post-crisis consumer

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About this talk

John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

About John Gerzema

John Gerzema uses data, analysis and decades of experience to identify trends and develop daring new approaches to advertising. Full bio and more links

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