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賈森·麥丘: 恐怖主義是一個失敗的品牌

TEDGlobal 2012 · 19:02 · Filmed Jun 2012
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在這扣人心弦的談話中,律師賈森·麥丘鼓吹採用一種新的方式來對抗恐怖主義,削弱恐怖主義對其新招募對象的信譽,如同削弱品牌對購買者的信譽一般。他分享了一些真實案例的故事,描述他和其他推動者如何採用了這種方式來參與並造成改變。

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