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Jason Clay:
How big brands can help save biodiversity

TEDGlobal 2010 · 19:29 · Filmed Jul 2010
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Convince just 100 key companies to go sustainable, and WWF's Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first — before their products duke it out on store shelves.

Market transformer
Jason Clay’s ideas are changing the way governments, foundations, researchers and NGOs identify and address risks and opportunities for their work. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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