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Jason Clay:
How big brands can help save biodiversity

TEDGlobal 2010 · 19:29 · Filmed Jul 2010
Subtitles available in 22 languages
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Jason Clay: How big brands can help save biodiversity
19:29 · Filmed July 2010 at TEDGlobal 2010 · Subtitles available in 22 languages

Convince just 100 key companies to go sustainable, and WWF's Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first — before their products duke it out on store shelves.

Market transformer
Jason Clay is a WWF vice-president who works with big corporations to transform the global markets they operate in, so we can produce more with less land, less water and less pollution. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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