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Jason Clay: Como as grandes marcas podem ajudar a salvar a biodiversidade

TEDGlobal 2010 · 19:29 · Filmed Jul 2010
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Convençam apenas 100 empresas chave a se tornarem sustentáveis, e Jason Clay do WWF [Fundo Mundial para a Natureza] afirma que os mercados globais vão se converter para proteger o planeta cuja capacidade já foi ultrapassada pelo nosso consumo. Ouçam como as extraordinárias mesas redondas que ele organizou estão trazendo grandes marcas rivais a acordos sobre práticas sustentáveis logo — antes que os produtos deles desapareçam das prateleiras das lojas.

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Market transformer
Jason Clay is a WWF vice-president who works with big corporations to transform the global markets they operate in, so we can produce more with less land, less water and less pollution. Full bio

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