Loading…

Jason Clay:
Jason Clay: Como as grandes marcas podem ajudar a salvar a biodiversidade

TEDGlobal 2010 · 19:29 · Filmed Jul 2010
Watch next...
Willie Smits: How to restore a rainforest
arrow

Share this idea

409,033
Total views

Convençam apenas 100 empresas chave a se tornarem sustentáveis, e Jason Clay do WWF [Fundo Mundial para a Natureza] afirma que os mercados globais vão se converter para proteger o planeta cuja capacidade já foi ultrapassada pelo nosso consumo. Ouçam como as extraordinárias mesas redondas que ele organizou estão trazendo grandes marcas rivais a acordos sobre práticas sustentáveis logo — antes que os produtos deles desapareçam das prateleiras das lojas.

Market transformer
Jason Clay’s ideas are changing the way governments, foundations, researchers and NGOs identify and address risks and opportunities for their work. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

Discuss

169 comments

Enthusiastically agree? Respectfully beg to differ? Have your say here.

2000 characters remaining
Don't have an account? Sign up now — it's fast and free.
Sort comments by
There are currently no comments for this talk.