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Jason Clay:
Jason Clay: Como as grandes marcas podem ajudar a salvar a biodiversidade

TEDGlobal 2010 · 19:29 · Filmed Jul 2010
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Convençam apenas 100 empresas chave a se tornarem sustentáveis, e Jason Clay do WWF [Fundo Mundial para a Natureza] afirma que os mercados globais vão se converter para proteger o planeta cuja capacidade já foi ultrapassada pelo nosso consumo. Ouçam como as extraordinárias mesas redondas que ele organizou estão trazendo grandes marcas rivais a acordos sobre práticas sustentáveis logo — antes que os produtos deles desapareçam das prateleiras das lojas.

Market transformer
Jason Clay is a WWF vice-president who works with big corporations to transform the global markets they operate in, so we can produce more with less land, less water and less pollution. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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