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Jason Clay:
Jason Clay: Como as grandes marcas podem ajudar a salvar a biodiversidade

TEDGlobal 2010 · 19:29 · Filmed Jul 2010
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Convença apenas 100 grandes empresas a virar sustentáveis, e Jason Clay da WWF diz que os mercados globais irão mudar, para proteger o planeta de um nível de consumo que é já superior às capacidades do planeta. Oiça como as extraordinárias mesas redondas estão a motivar as grandes marcas a concordar em boas práticas ambientais - antes ainda de os seus produtos aparecerem nas prateleiras das lojas.

Market transformer
Jason Clay’s ideas are changing the way governments, foundations, researchers and NGOs identify and address risks and opportunities for their work. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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