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Jason Clay:
Jason Clay : Comment les grandes marques peuvent contribuer à sauver la biodiversité

TEDGlobal 2010 · 19:29 · Filmed Jul 2010
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Il suffit de convaincre 100 compagnies clés pour devenir durable, et Jason CLay du WWF dit que les marchés mondiaux changeront pour protéger la planète dont notre consommation a déjà dépassé la capacité. Ecoutez comment ses extraordinaires tables rondes arrivent à mettre d'accord des grandes marques rivales sur des pratiques vertes tout d'abord, — avant que leurs produits ne rivalisent dans les rayons des magasins.

Market transformer
Jason Clay is a WWF vice-president who works with big corporations to transform the global markets they operate in, so we can produce more with less land, less water and less pollution. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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