Jason Clay : Comment les grandes marques peuvent contribuer à sauver la biodiversité

TEDGlobal 2010 · 19:29 · Filmed Jul 2010
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Il suffit de convaincre 100 compagnies clés pour devenir durable, et Jason CLay du WWF dit que les marchés mondiaux changeront pour protéger la planète dont notre consommation a déjà dépassé la capacité. Ecoutez comment ses extraordinaires tables rondes arrivent à mettre d'accord des grandes marques rivales sur des pratiques vertes tout d'abord, — avant que leurs produits ne rivalisent dans les rayons des magasins.

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Market transformer
Jason Clay is a WWF vice-president who works with big corporations to transform the global markets they operate in, so we can produce more with less land, less water and less pollution. Full bio



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