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Jason Clay: Kuidas suured kaubamärgid saavad aidata päästa bioloogist mitmekesisust

TEDGlobal 2010 · 19:29 · Filmed Jul 2010
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Jason Clay Maailma Loodusfondist väidab, et tuleb vaid veenda 100 olulisemat ettevõtet muutuma keskkonna suhtes jätkusuutlikuks ning kogu maailmaturg asub nende eeskujul kaitsma planeeti, mis enam meie tarbimisvajadusi täita ei suuda. Tutvuge lähemalt sellega, kuidas ta suudab enneolematute ümarlaudade abiga rivaalitsevad suurfirmad omavahel roheliste töömeetodite osas kokku leppima panna, enne kui nende tooted poelettidel võistlema asuvad.

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Market transformer
Jason Clay is a WWF vice-president who works with big corporations to transform the global markets they operate in, so we can produce more with less land, less water and less pollution. Full bio

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