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Janine Benyus:
Biomimicry in action

TEDGlobal 2009 · 17:42 · Filmed Jul 2009

Janine Benyus has a message for inventors: When solving a design problem, look to nature first. There you'll find inspired designs for making things waterproof, aerodynamic, solar-powered and more. Here she reveals dozens of new products that take their cue from nature with spectacular results.

Science writer, innovation consultant, conservationist
A self-proclaimed nature nerd, Janine Benyus' concept of biomimicry has galvanized scientists, architects, designers and engineers into exploring new ways in which nature's successes can inspire humanity. Full bio