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Jakob Trollback rethinks the music video

Filmed Mar 2007 • Posted Apr 2008TED2007
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What would a music video look like if it were directed by the music, purely as an expression of a great song, rather than driven by a filmmaker's concept? Designer Jakob Trollback shares the results of his experiment in the form.

Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio »

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