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Elizabeth Loftus:
How reliable is your memory?

TEDGlobal 2013 · 17:36 · Filmed Jun 2013

Psychologist Elizabeth Loftus studies memories. More precisely, she studies false memories, when people either remember things that didn't happen or remember them differently from the way they really were. It's more common than you might think, and Loftus shares some startling stories and statistics — and raises some important ethical questions.

False memories scholar
Memory-manipulation expert Elizabeth Loftus explains how our memories might not be what they seem — and how implanted memories can have real-life repercussions. Full bio