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Don Norman: 3 maneiras pelas quais o design te faz feliz

TED2003 · 12:41 · Filmed Feb 2003
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Nesta palestra de 2003, o crítico de design Don Norman volta o seu olhar incisivo para a beleza, a diversão e o prazer, enquanto observa o design que faz as pessoas felizes. Ele relaciona três marcas emocionais que um produto bem projetado precisa atingir para ser bem sucedido.

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Cognitive scientist and design critic
Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants. His work has resulted in some classic books, including "The Design of Everyday Things." Full bio

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