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Don Norman e i tre modi in cui il design rende felici

TED2003 · 12:41 · Filmed Feb 2003
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In questa presentazione del 2003, il critico di design Don Norman volge il suo sguardo attento verso la bellezza, il divertimento, il piacere e le emozioni, nel valutare il design che rende felici le persone. Dà un nome ai tre aspetti che dovrebbero essere presenti in un prodotto di design ben progettato per incontrare il favore del pubblico.

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Cognitive scientist and design critic
Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants. His work has resulted in some classic books, including "The Design of Everyday Things." Full bio

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