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Don Norman:
3 Arten, wie gutes Design uns glücklich macht

TED2003 · 12:41 · Filmed Feb 2003
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In diesem Vortrag aus dem Jahr 2003 richtet Design-Kritiker Don Norman seinen scharfen Blick auf die Themen Schönheit, Freude, Genuss und Emotion, indem er Design betrachtet, welches Menschen glücklich macht. Er nennt drei emotionale Auslöser, die ein gut gestaltetes Produkt treffen muss, um erfolgreich zu sein.

Cognitive scientist and design critic
Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants. His work has resulted in some classic books, including "The Design of Everyday Things." Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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