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Don Norman:
Don Norman spricht über drei Arten, wie Design uns glücklich macht.

TED2003 · 12:41 · Filmed Feb 2003
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Don Norman: Don Norman spricht über drei Arten, wie Design uns glücklich macht.
12:41 · Filmed February 2003 at TED2003 · Subtitles available in 30 languages

In diesem Vortrag aus dem Jahr 2003 richtet der Design-Kritiker Don Norman seinen scharfen Blick auf die Themen Schönheit, Freude, Genuss und Emotion, in dem er Design betrachtet, welches Menschen glücklich stimmt. Er nennt drei emotionale Auslöser, die ein gut gestaltetes Produkt treffen muss, um erfolgreich zu sein.

Cognitive scientist and design critic
Don Norman studies how real people interact with design, exploring the gulf between what a designer intends and what a regular person actually wants. His work has resulted in some classic books, including "The Design of Everyday Things." Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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