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David Kelley:
David Kelley parla dello human-centered design

TED2002 · 17:00 · Filmed Feb 2002
Subtitles available in 19 languages
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David Kelley: David Kelley parla dello human-centered design
17:00 · Filmed February 2002 at TED2002 · Subtitles available in 19 languages

David Kelley di IDEO afferma che il design dei prodotti riguarda sempre meno le componenti tangibili e sempre più l'esperienza degli utenti. Mostra alcuni filmati rappresentativi di questo nuovo e più ampio approccio, comprese alcune riprese del negozio di Prada a New York.

Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation — but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely. Full bio
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