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Daniel Kahneman:
Daniel Kahneman: O enigma da experiência vs. memória

TED2010 · 20:06 · Filmed Feb 2010
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Através do uso de exemplos que vão desde tirar férias a colonoscopias, o laureado de um prémio Nobel e fundador da economia comportamental revela como o nosso "eu que experiencia" e o nosso "eu que recorda" percepcionam a felicidade de forma diferente. Este novo conhecimento tem implicações profundas para as ciências económicas, as políticas públicas - e a nossa própria auto-consciência.

Behavioral economics founder
Widely regarded as the world's most influential living psychologist, Daniel Kahneman won the Nobel in Economics for his pioneering work in behavioral economics — exploring the irrational ways we make decisions about risk. Full bio
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