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Daniel Kahneman:
O enigma da experiência versus memória

TED2010 · 20:06 · Filmed Feb 2010
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Através do uso de exemplos que vão desde tirar férias a colonoscopias, o laureado de um prémio Nobel e fundador da economia comportamental revela como o nosso "eu que experimenta" e o nosso "eu que recorda" percecionam a felicidade de forma diferente. Este novo conhecimento tem implicações profundas para as ciências económicas, as políticas públicas — e a nossa própria autoconsciência.

Behavioral economics founder
Widely regarded as the world's most influential living psychologist, Daniel Kahneman won the Nobel in Economics for his pioneering work in behavioral economics — exploring the irrational ways we make decisions about risk. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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