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Daniel Kahneman:
Даниел Канеман: Загадката "преживяване срещу памет"

TED2010 · 20:06 · Filmed Feb 2010
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Нобеловият лауреат и основател на поведенческата икономика Даниел Канеман разкрива чрез примери — от почивки до колоноскопии — как нашите "преживяващи личности" и нашите "помнещи личности" възприемат щастието различно. Това ново прозрение има дълбоки последици за икономиката, обществената политика, както и това да сме наясно със самите себе си.

Behavioral economics founder
Widely regarded as the world's most influential living psychologist, Daniel Kahneman won the Nobel in Economics for his pioneering work in behavioral economics — exploring the irrational ways we make decisions about risk. Full bio
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