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Daniel Kahneman:
Даниел Канеман: Загадката "преживяване срещу памет"

TED2010 · 20:06 · Filmed Feb 2010
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Нобеловият лауреат и основател на поведенческата икономика Даниел Канеман разкрива чрез примери — от почивки до колоноскопии — как нашите "преживяващи личности" и нашите "помнещи личности" възприемат щастието различно. Това ново прозрение има дълбоки последици за икономиката, обществената политика, както и това да сме наясно със самите себе си.

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Behavioral economics founder
Widely regarded as the world's most influential living psychologist, Daniel Kahneman won the Nobel in Economics for his pioneering work in behavioral economics — exploring the irrational ways we make decisions about risk. Full bio

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