Dan Ariely:
Dan Ariely sobre nosso código moral distorcido

TED2009 · 16:23 · Filmed Feb 2009
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Economista comportamental Dan Ariely estuda as falhas no nosso código moral: as razões ocultas pelas quais achamos certo trapacear ou roubar (às vezes). Estudos criativos apoiam sua teoria de que somos previsivelmente irracionais — e podemos ser influenciados de formas que não conseguimos nem imaginar.

Behavioral economist
It's become increasingly obvious that the dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In "Predictably Irrational," Dan Ariely tells us why. Full bio
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