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Dan Ariely:
댄 애리얼리 - 버그투성이의 도덕 규범

TED2009 · 16:23 · Filmed Feb 2009
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행동경제학자 댄 애리얼리 교수가 인간의 도덕 규범에 내재한 '버그' 즉, 우리가 속이거나 (때로는) 훔쳐도 괜찮다고 생각하는 숨겨진 이유에 대해 설명합니다. 인간은 예측 가능하게 비합리적이며 따라서 우리가 이해할 수 없는 방식으로 영향을 받을 수 있다는 그의 주장이 기발한 연구 결과로 뒷받침됩니다.

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Behavioral economist
It's become increasingly obvious that the dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In "Predictably Irrational," Dan Ariely tells us why. Full bio

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