Dan Ariely:
Les failles dans notre code moral

TED2009 · 16:23 · Filmed Feb 2009
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L'économiste du comportement, Dan Ariely, étudie les failles dans notre code moral: les raisons cachées pour lesquelles nous pensons qu'il est admissible de voler ou de tricher (parfois). Des études astucieuses l'aident à nous convaincre que nous sommes d'une irrationalité prévisible — et que nous pouvons être influencés de manières qui nous échappent.

Behavioral economist
The dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In "Predictably Irrational," Dan Ariely told us why. Full bio
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