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Dan Ariely o chybách v našem morálním kodexu

TED2009 · 16:23 · Filmed Feb 2009
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Ekonom chování Dan Ariely studuje chyby v našem morálním kodexu. Skryté důvody, proč si myslíme, že je (občas) v pořádku podvádět nebo i krást. Chytře navržené experimenty mu pomáhají ukázat, že jsme předvídatelně iracionální a je možné nás ovlivnit způsoby, které si ani neuvědomujeme.

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Behavioral economist
It's become increasingly obvious that the dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In "Predictably Irrational," Dan Ariely tells us why. Full bio

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