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Dan Ariely:
Our buggy moral code

TED2009 · 16:23 · Filmed Feb 2009
Subtitles available in 34 languages
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Dan Ariely: Our buggy moral code
16:23 · Filmed February 2009 at TED2009 · Subtitles available in 34 languages

Behavioral economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it's OK to cheat or steal (sometimes). Clever studies help make his point that we're predictably irrational — and can be influenced in ways we can't grasp.

Behavioral economist
It's become increasingly obvious that the dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In "Predictably Irrational," Dan Ariely tells us why. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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