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Dan Ariely:
Dan Ariely: Cuidado com os conflitos de interesses.

TED2011 · 5:35 · Filmed Mar 2011
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Nesta curtapalestra, o psicólogo Dan Ariely conta duas histórias pessoais que exploram o conflito de interesses na ciência. Como a busca de conhecimento e a percepção podem ser afectadas, conscientemente ou não, por metas pessoais de curto prazo. Quando nós pensarmos sobre as grandes questões, ele relembra-nos: vamos ter cuidado com os nossos cérebros demasiado humanos.

Behavioral economist
It's become increasingly obvious that the dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In "Predictably Irrational," Dan Ariely tells us why. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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