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Dan Ariely: Pas op voor belangenconflicten

TED2011 · 5:35 · Filmed Mar 2011
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In deze korte talk laat psycholoog Dan Ariely aan de hand van twee persoonlijke verhalen zijn licht schijnen op wetenschappelijke belangenconflicten: Hoe het nastreven van kennis en inzicht al dan niet bewust kan worden beïnvloed door kortzichtige persoonlijke doelen. Wanneer we ons buigen over de grote vragen des levens, zegt hij, mogen we onze al-te-menselijke hersenen niet vergeten.

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Behavioral economist
It's become increasingly obvious that the dismal science of economics is not as firmly grounded in actual behavior as was once supposed. In "Predictably Irrational," Dan Ariely tells us why. Full bio

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