Chip Kidd:
Designing books is no laughing matter. OK, it is.

TED2012 · 17:16 · Filmed Mar 2012
Watch next...
J.J. Abrams: The mystery box
arrow

Share this idea

1,602,493
Total views
TED Talks are free
thanks to support from

Chip Kidd doesn’t judge books by their cover, he creates covers that embody the book — and he does it with a wicked sense of humor. In one of the funniest talks from TED2012, he shows the art and deep thought of his cover designs. This talk is from The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.

Graphic designer
Chip Kidd's book jacket designs spawned a revolution in the art of American book packaging. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

Discuss

107 comments

Enthusiastically agree? Respectfully beg to differ? Have your say here.

2000 characters remaining
Don't have an account? Sign up now — it's fast and free.
Sort comments by
There are currently no comments for this talk.