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Barry Schwartz:
The paradox of choice

TEDGlobal 2005 · 19:37 · Filmed Jul 2005
Subtitles available in 44 languages
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Barry Schwartz: The paradox of choice
19:37 · Filmed July 2005 at TEDGlobal 2005 · Subtitles available in 44 languages

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

Psychologist
Barry Schwartz studies the link between economics and psychology, offering startling insights into modern life. Lately, working with Ken Sharpe, he's studying wisdom. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.

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