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Baba Šiv (Baba Shiv): Nekada je dobro prepustiti vozačko mesto

TEDxStanford · 9:47 · Filmed May 2012
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Tokom godina, istraživanja su ukazala na kontraintuitivnu odliku ljudske prirode: nekada nas prevelika mogućnost odabira čini manje srećnima. Ovo je možda istinito i kada su u pitanju medicinske terapije. Baba Šiv sa nama deli fascinantno istraživanje koje meri zašto odabir otvara vrata sumnji i predlaže da je ustupanje kontrole — naročito kod pitanja života i smrti — možda najbolje za nas.

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Neuroeconomist
Baba Shiv studies how “liking” and “wanting” shape the choices we make, and what that means in the world of marketing. Full bio

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